Currently besides mass media, there are no significant vehicles to influence a consumer who orders her grocery sitting at home. Also with mass media, there is often a time-lag between the point when the customer is exposed to the brand advertisement and the point when she actually places her order. Brand investments at the store keep going up. However, the consumers visiting the stores keeps keep going down.
In some metro city localities, upto 80% of the neighbourhoods order on the phone and do not visit the store as such.
AramShop helps brands leverage the opportunity to influence home-order segment, through its phone ordering interception solution called, ‘AaramOnCall, a disruptive consumer marketing practice. AaramOnCall is designed to intercept shoppers who are no longer walking into the store, but are rather making most of their grocery purchases on the phone.
AaramOnCall intercepts these consumers and informs & reminds them about the availability of the product & its promotions, just at the right time to enable them to add it to their phone based grocery order.
AaramOnCall is being extensively deployed for FMCG brands at our large pool of AaramShops (neighborhood retailers) to geo-target consumers.
Business results are exciting and are even better if AaramOnCall is integrated with some of our other Home Order interception tools. You can contact our team to know more about the other home order interception solution.
To implement AaramOnCall and other Home-Order-Interception solutions, contact AaramShop and influence every home order delivery.